RMIT Research_Online media and Journalism?

Wednesday, July 28, 2010

Why we all should blog and create an online presence

From my good friend Maria, I found this video on why we should all reflect, engage and of course blog!

MAKE MEDIA MATTER from MAKEMEDIAMATTER.COM on Vimeo.

Greenberg, 2010, Dir. Noah Baumbach, Film Review

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In my first attempt to see a film at the Nova, Carlton every Monday (during my university commitments and conveniently on their $6 movie day), I had the pleasure of viewing Greenberg, 2010, Dir. Noah Baumbach (The Squid and the Whale). It was written by Noah Baumbach (screenplay) and Jennifer Jason Leigh (story) who plays a small but poignant part in the film, as Roger's ex-girlfriend who has moved on with her life. This writing partnership resulted in what I consider a very funny, entertaining and strangely heartwarming comedy. In an observation that was quite scary, poor old Roger Greenberg (Ben Stiller) reminded me of an exaggerated version of myself in certain stages of my life; in his cynical, narcissistic, post nervous breakdown persona he offers a comedic reflection of a has-been musician who is getting older and questioning his past decisions and his place in the world right now. The buy line is "he's got a lot on his mind" and this is certainly reflected in his incessant need to write complaint letters to every organisation his encounters on a daily basis (a similar passion of mine, if only I had time!) My favorite line from the movie was on Roger's 41st birthday, when he sat with his only remaining friend and was reflecting on his much younger 'like' interest and the moments of youth that they both admit have passed them by. His friend, Ivan Schrank (Rhys Ifans) who plays a fellow ex-rocker, now running an IT business and married to what Roger insanely describes as a "racist", comments that "youth is wasted on the young", which Roger replies in his nonchalent depressive tone stemming from a true cynic, "I'd go further, I'd go, life is wasted on people."

Greenberg follows the story of Roger who has just arrived back in his hometown, Los Angeles, to housesit his wealthy and professional brother who seems to care more about his dog then of Roger and his recent admission to a mental hospital. Along comes the brother's assistant, Florence (Greta Gerwig) who takes care of Roger's needs in more ways than one. Despite, at least Roger's best efforts (if not spontaneously aggressive yet amusing attempts) to distance himself from falling for Florence, the couple in the very least bond over their shared notions of feeling lost and searching for their place in the world. There are consistent laughs found in the film, from punchy observational humor of Roger and his narcissistic reflections of others; to the once best-friends relationship of Roger and Ivan; the brother's phone calls to check up on Roger and the strange couple that arrive at the backyard pool every other day.

I left the cinema feeling satisfied with watching an intelligent, comedic effort, added with the new offering of Ben Stiller playing a dramatic role and not a characiature. It's philosophical edge, without being a heavy drama, offers a delightful film to enjoy with others or in ones own time grabbed between other commitments. Go and see it, I ensure you, if you have any reflective enquiries on your own past, like watching obsessive cynics write hysterical complaint letters or enjoy the notion of people finding love in unexpected places, you will sit through certainly without yawning or checking the time and even come out with a smile on your face!

Posted via email from PunchyP

Wednesday, July 21, 2010

PunchyP's election coverage...the history

says it all really. money money money whereever he can get it and take it back out of actual needs i.e. education and public health (which he took $1 billion out of while he was 'health' minister for little johnny. If people can ignore these facts http://abbottfacts.com.au/video/tony-abbott-hooked-donations-tobacco-companies then they really do deserve this person as their leader...and if they do, I will remember fondly the small 2.5 years I had with a labor leader while I live in Spain post August 21 2010. All I ask, is that some real thought is taken by the voters. Look at the facts and form your decision on real facts and not mere campaign lies that anyone can tell. After all Abbutt did state that

<blockquote>Second, as we are being blunt, the fact is that Tony and the people who put him in his job do not want to do anything about climate change. They do not believe in human caused global warming. As Tony observed on one occasion <span style="font-weight: bold;">"climate change is crap" </span>or if you consider his mentor, Senator Minchin, the world is not warming, its cooling and the climate change issue is part of a vast left wing conspiracy to deindustrialise the world. http://www.theage.com.au/opinion/politics/abbotts-climate-change-policy-is-bullshit-20091207-kdmb.html</blockquote>

<span style="font-weight: bold;">and for all those incessant users of the words "backflips" and "flip flops" in response to Labor's attempts with the ETS - the real history is this:</span>

<blockquote>Third, there is a major issue of integrity at stake here and Liberals should reflect very deeply on it. We have an Opposition whose current leadership dismisses the Howard Government's ETS policy as being just a political ploy. We have an Opposition Leader who has in the space of a few months held every possible position on the issue, each one contradicting the position he expressed earlier. And finally we have an Opposition which negotiated amendments to the Rudd Government's ETS, then reached agreement on those amendments and then, a week later, reneged on the agreement. http://www.theage.com.au/opinion/politics/abbotts-climate-change-policy-is-bu...</blockquote>

and if you think this is mere ALP spin...these comments were actually made by a fellow campaigning Liberal, mr banker Malcolm Turncash.
But if you insist on hearing it from the horse's mouth (literally), Abbott admits himself that he is introducing Climate Change into the election because "it's a vote changer" not due to any overwhelming concern for the environmental problems that he thinks "is crap"...but remember you cannot take anything Abbutt says as 'gospel' as he again states himself "don't believe all I say." I don't think it's the 'all' that we need to worry about, its the can we believe any of what he says that is the real concern right now.

More to come on PunchyP's election coverage - and yes I will be sharing my views on spillard's policies and behaviour also, which you can see has not pleased me since her bullying act to Kev, powered by the right-winged factions in the ALP so stay tuned for who I will be voting for and why...

Posted via email from PunchyP

Wednesday, June 23, 2010

#rudd #spill a moving, respectful & intelligent speech

Thanks Rudd for everything you did, everything you tried to do and everything you dreamed was possible for our country. This is not the way a man like this should go out. It's disrespectful and unnecessary. What may have gone wrong is her fault as much as his. I'm proud of you Rudd.

Clare Peterson
Punchy Productions

Posted via email from PunchyP

A sad sad day #spillard

What should be a great victory with having a female PM but instead is a sad sad day for the ALP and Australia. Kevin 07 saved this country from the destruction of little Johnny and set the road to move forward as a socially committed humane country that will not be bullied by right winged racist facists...and yet this is what has happened today. The corporate racist pigs have won yet again. Good news is the mining shares are up since the change and the war victims from all the countries we have helped bomb are too scared to ask us for help and try and escape their torture in our rapidly sinking society. And the bottom line is that even the liberals wouldn't do this to their abhorrent leader little Johnny would have been discarded of well before his final senile months and his resulting loss in 07. And the fact that even them wouldn't do this, unfortunately says a lot. Kevin 07 saved this country and did his best to try and START the process of repairing inept policy decisions from the reign of terror of howard. The right facists in the ALP blocked the ETS and have since pressured Rudd on his socialist stance on the refugees and his justified and vital mining tax. And he invited spillard into her leadership role and made her who she now is. Which is, by the way, the leadership team who TOGETHER made the policy decisions which have caused such controversy. But instead the corporate right win again and going into the next election we can now choose the unstable, backstabbing right (once the Left) or the Lycra wearing sexist, moronic right. That's it, I'm outta here and cannot sit by and watch a further destruction of our country. I stand by Rudd for at least he saved us from Johnny and today he chose to try and save the party from destroying itself further rather than save himself...and that is what a responsible and committed leader would do. I want a female PM who is voted in by the people of Australia and not by right corporate factions in the ALP. It's a sad sad day for the ALP and for a leader that had every substantial policy that could have made the changes the public wanted, blocked by the right factions. I voted for the leader I wanted to lead this country into change we needed and unlike the other people in our disposable society I was committed to stand by him and let him start the long term challenge of repairing this country BUT at the end of the day the miners who sell our earth for billions paid to themselves and the right factions have bullied us into a new PM today and it's this process that makes today a sad day. And an even sadder day when slimy Abbutt uses it to take the next election purely because the LCD's won't stand for a leader being chosen FOR them and not by them. Hasta Illeugo de Espana Clare Peterson

Posted via email from PunchyP

Wednesday, June 16, 2010

RESEARCH PROJECT: TIPS AND TRICKS

TIPS AND TRICKS for becoming a prominent journalist

Below is a list of our interviewees for this research project. You can also read the full Interview Summaries and Case Studies on the following people and their modes of journalism in the INTERVIEW SUMMARIES chapter.

David Hastie, journalist, Herald Sun

Jay Savage, reporter, Nine MSN

Jesse Hogan, sports reporter, The Age

Rafael Epstein, investigative reporter, The Age

Louise Connor, Vic branch secretary, Media, Entertainment & Arts Alliance

Stephen Carey, news director, Seven News

Colin McKinnon, editor, training and development, The Age

Robin Jacklin, former deputy news editor, ABC

Jason Whittaker, Deputy Editor, Crikey

Catherine Deveny, Ex Age columnist / freelance writer

Belinda Hawkins, Producer, Australian Story, ABC http://www.abc.net.au/austory/aboutus.htm

Steven Quinn, Assoc. Prof. Journalism , Deakin Uni

Robert Carey, journalism lecturer, Monash University

Edward Li, ex South China Morning Post (HK)

Billy Clarke, Offkey Productions (HK)

The tips and tricks that these industry heads and prominent journalists gave us have been compiled under the following headings:

GETTING STARTED

HOW TO WRITE

WHAT TO WRITE ABOUT

HOW TO GET A JOB

SKILLS NEEDED

WHAT TO EXPECT

INTRODUCTION

All interviewees agreed that the journalism industry is becoming very tough and competitive. More and more people are starting blogs each day, so you need to now do much more than this! if you want your blog and other social media sites to stand out you’ll need top stories and interesting content as well as following the additional steps that need to be taken, which I have explained in detail in the Social Media chapter.

Creating an online presence will help with your portfolio. This will enable your networking possibilities and show you have a hunger to write which is important when applying for a job. It will also showcase how well you can keep your fans entertained by the amount of followers you have is evidence your work has quality which adds bonus points when applying for a job. It is very important to not give up and keep working at your goal. Be prepared to take criticism and be positive about it. The Herald Sun emphasized the fact that even though you may get turned down numerous times, it is important to stay confident

Your folio as well as your blog is part of the recipe for becoming a journalist. Working on a folio shows dedication and initiative. It is evidence to your employer of what you have to offer, are capable of and what you are prepared to do. Everyone interviewed emphasized the same number one message, which was get your work published anywhere that you can.

When you go for an interview, these companies expect you to know some background about them as a sign of respect and also to show initiative. You can impress them and show them how keen you are for the job by talking about different writers styles and how you can understand the way they write and adapt if you need to. It helps to have an understanding of the target audience. The company will expect you to be able to do a good job about any story thrown in your direction, whether or not it is in your field, and you can’t be fussy in this business. Being able to adapt is one of the most important qualities you will need, as you will be expected to fill in at different areas within the company.

Be confident if you know your right and don’t be afraid to make your voice heard. It helps to pester a few bosses in order to get your way as this can show determination and motivation, however don’t come off as arrogant or a stalker!

Getting known and meeting people is a key task in gaining employment and finding stories. It is essential that people who want to be journalists create as many contacts as they possibly can and never loose them. You never know whom you will need to call up for a job, an interview, a lead or a contact suggestion. This includes networking, attending events and joining the MEAA http://www.alliance.org.au/

Make sure you work is good, clear, valid and punctual. Is it backed with the correct facts? And are there enough of them? These are questions journalists should constantly be asking themselves. It also helps to have your own particular style and genre and writing on subjects that you are passionate about will always make for your best writing.

A few interviewees mentioned that keeping their rejection letters was a good idea as they could read back on them and laugh later on when they were employed and successful. It also shows how well you’ve done and can keep you motivated, which was quite an interesting tip.

So read through the tips in their separate categories and start your journalism career now!

GETTING STARTED

The main point is to write every day. Getting published is far easier with the array of social media sites that writers can self publish on now but you also need to try and get your work published in university papers, newsletters, community newspapers, independent media (and mainstream if you have a breaking story), TV (free-to-air, community and cable), online publications, literary magazines and journals.

And GETTING CONTACTS IS A CRITICAL STEP - it really is ‘who you know.’ However, leading industry heads highlighted the difference between being determined and being a stalker - so use your journalistic instincts to judge reactions and know when to back off!

Start a blog and write on it regularly!

Have original ideas and pitch them to publications

Dig up you own story - small or large and write it

Get your work published anywhere you can - it all counts

Be Passionate - if you don’t want to be a writer - get out!

Be proactive and get noticed (build an online presence)

Network, attend events, join the Alliance -Be active in journalism community

Build up contacts and never loose them

Get to know key names and show commitment

Speak to lots of people, even if it leads to nothing

List journalists you like and work out why/how they are successful. If you like their style, practice writing it

Read the news every day

HOW TO WRITE

The key point is to create good, clear, crisp copy in a unique voice and write what you know - it will always be your best writing!

Write well, there’s no excuse for a bad copy (copy successful styles and writers you like)

Choose a specific area to specialize in (write what you know / interested in = best writing)

Must back up all stories with facts – prove your point!

Always question validity of your story, is it true enough to publish?

Must source relevant and breaking stories which will interest your target audience “breaking stories are gold in the newsroom”

Think outside the square and write something different. Find a small interesting story (friend of a friend, story you hear, something you witness)

Subscribe to press releases

WHAT TO WRITE ABOUT

I spoke to Catherine Deveny post her sacking from the Age and she stated the following in advice for what to write about…

“Well don’t write about Bindi, Rove, Anzac day, atheism, corporate white collar maggots or the logies….”

“No do. Write from your heart, the truth is a rare delicacy, people want to hear the truth, edit it later if you need to get it published but never edit yourself when you’re writing”

“Do stuff for love, do stuff for money, don't do anything for neither”

“To get good work, do good work!”

And we also gathered the following more general tips for topics to write about

Find small, controversial or opinion stories, things that happen around you, talk to someone who knows someone - choose your style and write accordingly

Confessions are a part of human nature, People like talking

Go to the pub and find a story, talk to people and hear their stories

Get on the ground, go to the press gallery and get known

And most importantly, be proud of your work!

HOW TO GET A JOB

Don’t worry where you start, small regional places are the best places to start. All of the major editors said this is now an essential step before they will hire you. With budget cuts, they want someone else to train you before they poach you from them. Also, don’t bluff your way through if you are a novice – admit what you don’t know – people appreciate honesty and determination to succeed is more valuable than a ‘know it all’

Get a work placement/work experience -work hard & pitch your ideas

Show you’re interested in all aspects and any jobs

Don’t worry where you start, small regional places are the best

Don’t bluff your way through if a novice – admit what you don’t know

Go to local papers in the Leader Group (a way to start with Fairfax)

“Papers are lazy” they won’t advertise, you need your name on their list of a potential writers

Changing times = its never been harder but those who are proactive and persist will get jobs

Call newsroom and offer to do ANY job. It will lead to work

To start out as a freelancer is hard - 1st you need a reputation so get published ANYWHERE. Get your name known. Try TV first.

take rejection and persevere - Keep rejection letters to look back on when successful

Prepare for interviews by following these next steps…

INTERVIEW PREPARATION

With interviews - the most critical steps are adjusting your portfolio for the job that you are going for - don’t bring 2000 word features if it is a sports reporting job!

And prepare properly beforehand - Channel 7, and The Age were amazed that candidates came to interviews and knew no current headlines and had not read the papers that morning…. This is considered a Big NO NO.

Also, the news director at Channel 7, Scary (as he is commonly known) - said people even came to him for interviews and said ‘gee Hitchner is going well isn’t he’ - which he replied ‘yeah, maybe you should get a job at 9’…! So know your product and prepare thoroughly beforehand.

Always take a pitch to an interview

Know the product (paper/TV channel), target audience and writers/presenters (different styles and names)

Read the headlines that morning, and know the current issues in that product and in that region! **AN ABSOLUTE MUST**

Know all the main newspapers, their differences, know what you want to do there AND what you can give to them

Adjust your folio for what your applying for

Be confident BUT don’t be arrogant

SKILLS NEEDED

Multimedia skills are the absolute must in today’s media industry and you also need to be energetic, flexible and resilient! But above all the technical skills you need - you also need to be passionate - if news and writing are your passions - this is the career for you!

Strong online research skills

Multi media skills and social networking experience is a must

Strong oral and written communication skills

Passion for news and media

Flexibility, resilience

Ability to tell stories, people who can write clear crisp copy

Be a perfectionist - get angry at spelling mistakes in published work, it does matter!

Recognize when a story slaps you in the face

News bosses want journo’s to find their own stories, not just press releases

Patience: You may have to write about things you have no interest in

Passion, persistence and luck!

Write well, there’s no excuse for a bad copy

Don’t get overly impressed with stars; stay focused on your work. You will need to be critical sometimes.

Diverse writing and publishing skills - depends on the subject/media publication

Need to talk under water!

WHAT TO EXPECT

Of course, there are certain elements that you need to be weary of if thinking about a career in Journalism.

Most journo’s start with instructions from their editor to do “death knocks” on a grieving family or other member of society…this is a hard task and you may be against it but u need to be strong, stay respectful and read signs for when you need to back off from the interviewees. You also cannot be too precious – as you will get abused from readers and/or the Chief of Staff when they are stressed – so don’t take it personally!

At the end of the day, if writing and news is your passion, MOST Of the time it will be a fun, fast paced, rewarding and interesting job!

Long hours, no downtime, 24 hr news cycle

Cadet jobs are hard: death knocks & low pay BUT it will lead to other jobs

May get abusive letters / phone calls

Chief of staff may rip shreds through you when stressed, don’t take it personally

You cannot say ‘no’ too many times, as your editor will stop asking and give the stories to someone else

People do burn out & it is hard with a family but it is possible!

If you want to do it, it’s fun, exciting & fast paced

If bored easily, it’s a great job because you simply change stories!

You can follow your dreams in writing…

And don’t forget our Social Media chapter for extensive advice on how to create your powerful online presence to gain employment.

So there is no more for me to say, there are the tips so go and make it happen!

Posted via email from Journalism

Research Report on Journalism: CURRENT AND FUTURE TRENDS 3

1.7 JOB PROSPECTS

So what do all these changes mean for the type and number of jobs in journalism?

As you can see, workload has increased by about 70% and this is mainly due to the need for multi-media skills and reductions in staff. Journalists have to do everything now - write, design, film, photograph and publish all to endless deadlines in the new 24-hour news cycle. You also have to write for a number of sections, rather than your own specialised area. Currently when people are made redundant in print media, they are not replaced; their role is simply handed over to another journalist at the paper or individual stories offered to a freelancer who can be called in last minute. The changing climate in journalism with online media and 24 hours news cycles does mean that you no longer have slow days waiting for breaks, and you have to constantly seek stories. As Rafael Epstein, The Age comments, “We are living in the midst of a Revolution” and reporters such as Nick McKenzie (also at The Age) is constantly on his phone and email investigating and finding stories.

As Colin McKinnon, Editor, Training and Development, The Age confirms with this statement, “there has been a 20% cut in journalists in the last 18 months, and gaining a job is very competitive. More than 550 applicants competed for just three positions as trainees in 2010.” In 2009, the Herald Sun offered no cadetships at all, there were 3 available at The Age and the ABC normally has a few available each year.

There are also shifts in the disparity between the numbers of male and female journalists in Australia. It was noted in the interviews that Channel 7 now has a lot of women and older women for that matter. Scary (Steve Carey, News Director at Channel 7) said the applications from males were lacking some crucial elements now, including communication skills. Other facts gained in our interviews with industry heads were:

70% of applicants to the ABC are women now

70% of trainees at The Age were female in the last 10 years

70-80% of the newsroom at the ABC is female.

Hence the majority of journalists will be women in the future if current statistics are indicative of future trends. Evidence of this changing landscape is seen with the Chief Editor of the Sunday Age being female (a traditionally male dominated role). What are the other future trends predicted?

1.8 FUTURE TRENDS

Source: Louise Connor, Media Entertainment & Arts Alliance

Here is a screen shot of a slide that Louise Connor sent to us from her presentation at the http://www.walkleys.com/media-pass-student-days

Social Media is having a big impact on Journalism. Look above and see what would it be like if news had been broadcast only in Tweets. These are some key news stories that have been converted to Twitter in an experiment. Yes journalism and media in general is changing, it will not be broadcast in Tweets only, but Twitter is an ever-growing contribution to news and a key research and networking tool for journalists. Currently 10% of traffic to the online NY Times is sourced from Twitter (that’s 2 million people per month). However, to the notion of social media replacing journalism, Jason Whittaker, Deputy Editor from Crikey states, “It is not the be-all and end-all. Twitter will not save journalism, as some may have you suggest. But as a self-marketing journalist it’s pretty powerful.” And it is expected that social media will continue to be a prominent tool for journalists in creating their individual online presences and by media companies in attempts to capture new audiences. To read more about this trend and its uses, check out our Social Media chapter.

Where exactly the print media industry will be going over the next few years is disagreed on mostly, but prominent opinions suggest fewer papers, a smaller size and less frequency. Also there will be more outsourcing (as already seen with the sub’s sections and the separate magazine publishing companies) and some say newspapers will transform to a more magazine style format. More and more companies will focus on their online content as this cuts printing costs. Taking into account Louise Connor’s comments, hopefully the Australian mainstream media companies will develop their online content in a more innovative manner than currently seen with their copy and paste style of the print media stories.

It is also expected that “smart” newspapers will use Twitter and other social media tools more effectively, as the NY Times has done. Stephen Quinn comments that the “Profession will continue, yet the product and delivery will change. The newspapers will shrink in size and frequency (i.e. Weekend Australian only) and the physical size will shrink”. Stephen qualifies this statement with raising the issue that the public transport problems in metropolitan areas actually prevents people from being able to read the current size of a newspaper and it needs to adapt to this and be more like a magazine (more color, less frequency).

As Collin McKinnon from The Age states, “The newspapers will survive but they will be different.” He also states that he is “optimistic about the future. There are many new and exciting opportunities for journalism in the multimedia age. And The Age wants people who are enthusiastic, energetic and full of ideas for the future of journalism.”

With regards to technology, it is clear that the iPad and similar portable devices are going to continue to transform how news is consumed. As seen on Mumbrella there are already applications for The Australian and The Age which will more than likely continue to shrink readership levels of print media, but will not reduce readership as a whole to these large mainstream media sources who are taking advantage of the new technology.

Mumbrella can exclusively reveal the first screen shots of The Age’s iPad app, after a prototype of the Fairfax Media newspaper’s application briefly appeared on the iTunes store on Saturday night. And the app will even read the stories out for those who find looking at text too much of a chore.

Designer David Curry was able to download the app for $7 a month – slightly more expensive than rival The Australian’s $4.99 app which made its debut on Friday to coincide with the Australian launch of the iPad.

Fairfax revealed last week that it was creating iPad apps for both The Age and the Sydney Morning Herald. But it did not announce its pricing or when the products would be available.

Following the initial panic and denial of new media, the major players are now taking advantage of technology and how they can once again make more money, as Murdoch states,

“Mr. Murdoch said the Internet and technology was not the enemy, but complementary platforms that media owners could take advantage of.”

http://mumbrella.com.au/exclusive-the-ages-ipad-app-revealed-26914

This is in reference to the latest figures he had just received on people paying to subscribe to the iPad App’s for all of his newspapers. Hence, it is clear that the mainstream media owners (or should I say owner) will manage to pull through their crisis with the Internet and move forward into the future of online media. As of course, innovative and independent news sources such as Crikey proved several years ago when people agreed to pay a nominal subscription fee to read quality and un-corporatised news reports. The only question left to ask, is what sort of news will subscribers be paying for from Murdoch’s main papers? A question that I personally, or even the current editors of mainstream media cannot answer at this point.

To conclude, media companies will most likely adjust to this changing climate through focusing on their online media sites and their applications for iPhones and iPads. In the future, it would be expected that any surviving news companies would all have applications for these portable devices or they will be left behind, as some of them already have with the mis-management and weak adoption of online media opportunities.

Go back to the Introduction Page with links to the chapters

References:

http://www.alliance.org.au/

http://www.walkleys.com/media-pass-student-days

http://news.smh.com.au/breaking-news-business/australian-newspapers-post-drop-in-sales-20100514-v2dc.html

http://www.theaustralian.com.au/business/media/small-dip-in-metro-paper-sales/story-e6frg996-1225797973630)

http://news.smh.com.au/breaking-news-business/australian-newspapers-post-drop-in-sales-20100514-v2dc.html

http://www.theaustralian.com.au/business/media/online-split-in-newspaper-readership-survey/story-e6frg996-1225831969462

http://www.guardian.co.uk/media/greenslade/2010/jun/14/newspapers-downturn

http://www.presscouncil.org.au/snpma/ch01.html

www.ausstats.abs.gov.au/.../internet%20access%20at%20home%20final%20version.pdf -)

http://mumbrella.com.au/exclusive-the-ages-ipad-app-revealed-26914.