Newspapers and bloggers: isn’t there room for everyone? – Crikey

Newspapers and bloggers: isn’t there room for everyone? – Crikey

"But one day along comes this thing called The Internet, promising to democratise the flow of information, and something terrible begins to happen: the plebs grow bold and start to rise up, empowered by having their voice heard, unworried about profit or business models. If you were that media baron what would you do? Would you adapt or would you atrophy?

When this news and journalism environment started to change dramatically about a decade ago, newspaper media companies initially refused to change with it. They whacked their stories online, slapped a couple of ads up with them, and sat back waiting for the rivers of internet gold to flow. But people don’t use the internet like they do traditional media forms, and most attempts by traditional players to adapt to this new form have been contrived and poorly executed. The failure to adapt a product to a market is bad business, but the petulant bitching and moaning from dinosaur media chiefs who want the world to stop moving so they don’t have to get off their arse and move with it is just bad form." Scott Bridges

A great article on Mainstream Media and the response to the internet - namely blogging and the 'power' that was taken away from big business papers when 'ordinary people' started to blog and share their stories, opinions and actual news.