Why journos need to get grubby in PR: talkin' to The Kids | importance of ideas...

Why journos need to get grubby in PR: talkin' to The Kids | importance of ideas...


Jason Whittaker writes a great summary on his presentation at the Industry day we went to on May 13th. Some great tips and trick in navigating through the social media application on offer (namely twitter and blogging) in order to particpate in the media communities and start branding ourselves as writers.

"I got my job at Crikey because I nagged the powers that be to the point of annoyance. But also because they knew me. I existed in this sphere of media influence that is quickly developing online. They might have followed me on Twitter, they might have read my blog, they might have seen the online publications I was writing for; they saw me engaging with their products and participating in their community. I simply wouldn’t have got the job without it."