Do you still buy a newspaper?

Wednesday, May 5, 2010

STATS on whether readers will pay for online content

very interesting article on Crikey re: readers willingness to pay for online content.
7/10 would not pay anything
3/4 of young people would not pay

in reference to:

"Australian researchers working with the international World Internet Project have conducted their first survey on whether and how much Australians will pay for content online. The results have been released to Crikey, and they are depressing for Rupert. Seven out of 10 Australians would not consider paying anything at all. Young people were particularly against the idea, with three quarters saying they would not pay."
- Will Aussies pay for Murdoch’s news? – Crikey (view on Google Sidewiki)

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